National Aviary
Putting birds in their best light.
Working with the National Aviary gave me the opportunity to combine editorial design with imagery to tell the story. Enhancing images to be accurate and also compelling allowed me to present the birds naturally, beautifully, and at their best, in a magical setting.
From member publications and annual reports to education, fundraising, events, and advertising, I developed visual communications for very different audiences while maintaining a cohesive and recognizable sense of place.
Newsletters For Two Distinct Audiences
Birdcalls, the Aviary’s public-facing newsletter for members. I redesigned this publication to take it to a new level visually, including the challenge of making its center-spread event schedule highly appealing while maintaining clear, concise, and accurate visitor information.
Flightpaths provides conservation and research updates to professionals. The challenge was to make specialized information with a more scholarly tone, engaging without sacrificing credibility or substance.
Annual Reports
From 2013 through 2019, I designed a series of themed annual reports with a recurring “by the numbers” section that transformed statistics and organizational achievements into engaging visual stories through infographics, charts, and data-driven design. The reports evolved to incorporate donor recognition and stories of impact, connecting the numbers to the people whose support made the Aviary's work possible.
Appeal Campaigns
To capture attention and create an emotional connection strong enough to inspire action, I worked closely with leadership to design direct-mail appeal letters and HTML emails focused on birds facing the threat of extinction. Photography and image enhancement helped individual birds become the emotional focus of the message.
To promote the organization as a destination for weddings, I designed a brochure, advertising, direct mail, and supporting materials that showed the venue as an elegant, elevated space, that could also be naturally enchanting and playfully charming.
Wedding Venue
Annual Art Show
The Wings & Wildlife Art Show gave wildlife artists a place to show and sell work. I created a visual identity tied into that theme with branding that helped me promote a featured artist's work each year on billboards, advertisements, direct mail, and on-site signage.
