Felician Sisters of North America
As Creative Design Manager, I managed the brand, traveled across North America to gather footage, photos and an understanding of each ministry to best present them in all public facing media, creating branded media for many programs within the order.
Felician magazine
News and stories of the Felician Sisters and their ministries are included in this biannual publication. My most important work, the magazine involved collecting stories and strategizing a theme with my team, working with photographers, videographers and writers, editing stories, and writing headlines to develop a flow. I enhanced photography and imagery, and many layouts later provided print ready files to press and images for online.
Other Major Projects
Maryville Retreat Center
Rebranding, logo design, seasonal program mailer, event promotion, print and digital campaigns to visually convey the natural beauty and spiritual feel of the Maryville Retreat Center, key in promoting its seasonal programs and speakers’ series.
Seeds of Hope
Rebranding, website, digital and direct mail, social media, giveaway items, and event materials designed to appeal to young women to attend this annual experience. I updated an existing logo and brand, created a website and simplified forms to handle applications and process payment.
Youth Conferences
Conference displays, banners, graphics, activities and related materials, as well as print and digital promotion, setup and on-site support. When Felician Sisters took on large activity areas at NCYC in Long Beach, CA, and Indianapolis, IN, I devised activities that were fun, insightful, and tied to Felician ministries.
Water Bucket Challenge: Balancing a 50-gal bucket filled with water balloons on their heads, youth walked a short relay course through informational signage and tested their knowledge in a quiz on water.
Meditational Prayer: To offer something no other booth did (calm and quiet), I bought noise cancelling headphones. Youth enjoyed laying back to hear a sister's soothing meditations.
Felician Mission: Haiti
Yearly reports inform donors of the mission’s work and engage the public to get involved.
FRONT
BACK
Displays paint a picture. To tell how Felician Sisters collaborate with Haitians on six key areas of need, I created six 16 x 45 inch coroplast displays focused on explaining the need and what the sisters do towards a solution for each area. I designed a metal base and had a local foundry produce them to hold the displays upright.
Graphics featuring the Felician foundress's quotes on shirts, bags and other giveaway items promote the sisters' stances and are favorite giveaways at youth conferences.
Open a pdf of the 2020 Report of Águilas del Desierto »
Águilas del Desierto
Reports, margazine articles, and social media to help this volunteer group, who fill a need for search and rescue and recovery for those lost or deceased in the deserts on the U.S. southern border.
Open a pdf of Águilas 2022 Impact »
Felician Heritage Center
Murals, graphic panels, ceiling banners, unique displays, and project management for the Felician Heritage Center & Archives in Livonia, MI. I designed a dozen murals and numerous graphic panels. I oversaw for accuracy and adherence to the Felician brand. For kiosk in the center, I curated historic images, researched, proofed and edited copy.
