Adagio Health
Campaign thinking and brand fluency.
Whether creating a billboard that has seconds to make an impression, an email designed to drive engagement, an invitation that sets the tone for an important event, or a report that documents a year's impact, I focused on making the message clear, relevant, and unmistakably Adagio Health.
The challenge was to keep the brand recognizable and cohesive while giving each of the organization's initiatives its own energy and relevance.
Campaigns That Follow the Guidelines but Feel Fresh
While maintaining the established brand rules, I developed campaign graphics that translated programs into clear, engaging communications across digital and traditional media — from social posts and email campaigns to billboards, advertising, and direct mail.
From Event to Experience
To build recognition and anticipation, I developed event communications that carried the audience from the first announcement through the event itself. For the Transforming Women's Health Symposium, I designed imagery with energy and allure and created campaign sponsorship materials, save-the-date communications, invitations, billboards, social media, direct mail, advertising, event programs, and signage.
Reports
Adagio Health's annual and impact reports provided an opportunity to turn the organization's work into a clear, compelling story. I designed reports that combined statistics, program information, photography, and storytelling to communicate the scope and impact of their work. The design focused on making complex information accessible while giving the organization's accomplishments the visual weight they deserved.
Taking the Brand on the Road
Adagio Health's mobile health care vehicle brings services directly into communities. The challenge was to create a design that represented the diverse audiences while making the Adagio Health brand immediately recognizable. I worked closely with the vendor to assure placement of design elements worked around windows, doors, panels, and seams, making efficient use of the available surface area.
